Applied Spectral Imaging Privacy Policy

 

1.  INTRODUCTION

This privacy policy (“Privacy Policy“) outlines how we, Applied Spectral Imaging and/or our subsidiaries and/ or affiliates, (individually and collectively “ASI”, “we”, “our” or “us”), use Personal Information (as defined below) that we collect, receive and store about individuals who use and visit our online portal http://www.spectral-imaging.com/ (together with its subdomains, content and services, the “Website“).

We have implemented this Privacy Policy because your privacy, and the privacy of other Website’s users, is important to us. We provide this Privacy Policy explaining our online information practices and the choices you can make about the way your Personal Information is collected and used in connection with the Website. “Personal Information” means any information that may be used, either alone or in combination with other information, to personally identify, locate, or contact an individual, including, but not limited to, a first and last name, an email address, a home or other physical address, or other contact information.

We may use Anonymous Information (as defined below) in order to improve our services, enhance your experience with the Website, our services and other purposes. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about the use of our Website.

This Privacy Policy forms part of the ASI website terms of use, available at http://www.spectral-imaging.com/terms-use (the “Terms“). Capitalized terms not defined herein shall have the meaning ascribed to them in the Terms. By using the Website, you accept the terms of this Privacy Policy.

 

2. HOW WE COLLECT YOUR INFORMATION?

 We receive and/or collect Personal Information from you in the following ways:

Account. In order to use the Site and/or some of its services, you may have to create and register an account (an “Account“). You can complete and submit an online registration form which we make available on the Website. You will be asked to provide us certain contact and personal details. We will explicitly indicate the fields that are mandatory to complete. If you create your Account, you must provide accurate and complete information of yourself. You are solely responsible for the activity that occurs in your Account, and you must keep your Account password secure. You must notify us immediately of any unauthorized use of your Account. You may deactivate your Account at any time by following the options within the Website.

‘Contact Us’ Information. If you choose to send us a “Contact Us” request by sending an email to an email address that we display on the Website, you may be required to provide us with certain Personal Information such as your name and email address. You may also choose to provide us with additional Personal Information.

The Tracking Technologies. When you visit or access our Websites, we use (and authorize third parties to use) web beacons, cookies, pixel tags, scripts, tags and other technologies (“Tracking Technologies“).

Log Files. Just as when you visit and interact with most websites and services delivered via the Internet, when you visit our Website, we gather certain information and store it in log files. This information may include but is not limited to Internet Protocol (IP) addresses, system configuration information, URLs of referring pages, and locale and language preferences.

 

 3. HOW WE USE YOUR PERSONAL INFORMATION?

ASI only processes Personal Information in a way that is compatible with and relevant for the purpose for which it was collected or authorized. As a general matter, we may use the Personal Information to the extent applicable to:

provide, operate, maintain and improve the Website   and any other services to you;

identify you, authenticate your access to the parts of the Website and services that you are authorized to access and contact you;

send you commercial communications such as updates, a newsletter or news regarding the Website and our products and services, or contact you in response to a “Contact Us” request;

monitor and analyze trends, usage, and activities in connection with the Website and our services;

comply with legal obligations as well as to investigate and prevent fraudulent transactions, unauthorized access to the Website services, and other illegal activities;

To process for other purposes for which we obtain your consent.

 

4. THE TRACKING TECHNOLOGIES

The Tracking Technologies allow us to automatically collect information about you and your online behavior, as well as your device (for example your computer or mobile device), in order to enhance your navigation on our Website, improve our Website performance and customize your experience on our Website. We also use this information to collect statistics about the usage of our Services, perform analytics, deliver content which is tailored to your interests and administer services to our users, advertisers, publishers, customers and partners.

We also allow third parties to collect information about you through Tracking Technologies.

What are cookies?

Cookies are small text files (composed only of letters and numbers) that a web server places on your computer or mobile device when you visit a webpage. When used, the cookie can help make our Services more user-friendly, for example by remembering your language preferences and settings. You can find more information about cookies at www.allaboutcookies.org.

Cookies are widely used in order to make websites work in an efficient way. The use of cookies allows you to navigate between pages efficiently. Cookies remember your preferences, and make the interaction between you and the Services smoother and more efficient. Cookies are also used to help ensure that the advertisements you see online are relevant to you and your interests.

Storing Tracking Technologies

We store Tracking Technologies when you visit or access our Website (for example when you are visiting our websites) – these are called “First Party Tracking Technologies”. In addition, Tracking Technologies are stored by other third parties (for example our analytics service providers, business partners and advertisers) who run content on our Website – these are called “Third Party Tracking Technologies”.

Both types of Tracking Technologies may be stored either for the duration of your visit on our Website or for repeat visits.

What types of Tracking Technologies do we use?

There are four main types of Tracking Technologies:

Strictly necessary Tracking Technologies. These Tracking Technologies are essential to enable you to login, navigate around and use the features of our Website, or to provide a service requested by you (such as your username). We do not need to obtain your consent in order to use these Tracking Technologies. These Tracking Technologies can be used for security and integrity reasons – for example to detect violation of our policies and for support or security features.

Functionality Tracking Technologies. These Tracking Technologies allow our Services to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Services.

Performance Tracking Technologies. These Tracking Technologies collect information about your online activity (for example the duration of your visit on our Services), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information).

Marketing or Advertising Tracking Technologies. These Tracking Technologies are used to deliver tailored offers and advertisements to you, based on your derived interests, as well as to perform email marketing campaigns. They can also be used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by our advertisers (for example advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites or use their app.

Tracking Technologies Type Purpose
Analytics Cookies First party Tracking Technology Performance Tracking Technologies 

These Tracking Technologies are used to collect information regarding how you interact with the content on our Services, attribution purposes (for example, the referral URL), etc. We use the information to compile reports, calculate the revenues due to us and, help us improve the Services and to offer personalized products and content.

Google Analytics Third party Tracking Technology Performance Tracking Technologies
This cookie is used to collect information about how visitors use our Services. We use the information to compile reports and to help us improve the Services. The cookies collect the number of visitors to the Services, where visitors have come to the Services from and the pages they visited, and other data.
Google Privacy Policy
Google AdWords  

 

Third party Tracking Technology Marketing or Advertising Tracking Technologies  

We use Google AdWords which uses cookies to help us determine how many people who clicked on our Google Ads end up contacting us through our websites.

This tracking cookie is set on your browser only when you click on a Google Ad and these cookies help us increase the website’s effectiveness for our visitors.

Google Privacy Policy

Facebook 

 

Third party Tracking Technology Marketing or Advertising Tracking Technologies
Facebook pixel is a code that is placed on the header of our websites and we later on use Lookalike feature on Facebook to reach similar audiences who took actions within our websites and improve advertisement capabilities.Facebook privacy policy
CloudFlare Third party Tracking Technology Strictly necessary Tracking Technologies 

We use CloudFlare for security reasons, to identify tusted traffic to our Website and prevent abuse.

CloudFlare Privacy Policy

MailChimp Third party Tracking Technology Marketing or Advertising Tracking Technologies 

We use MailChimp to manage our newsletter and other email lists. There’s no third-party tracking in messages we send through MailChimp besides MailChimp’s own analytics, which may aggregate how many subscribers open a message or click the links inside.

MailChimp Privacy Policy

Other cookies First and Third party Tracking Technology Strictly necessary Tracking Technologies
– these unlisted cookies might be in use on internal sections of the Services, in order to customize and simplify the user experience on the site by remembering choices you made and your log in credentials.

 How to manage your cookie settings

Please note that we do not recognize or respond to automated browser signals regarding Tracking Technologies, including “Do Not Track” requests. However, there are various ways in which you can manage and control your cookie settings. Please remember that, by deleting or blocking cookies, some of the features of the Services may not work properly or as effectively.Turning off cookies via your web browser. Most web browsers will provide you with some general information about cookies, enable you to see what cookies are stored on your device, allow you to delete them all or on an individual basis, and enable you to block or allow cookies for all websites or individually selected websites. You can also normally turn off third party cookies separately. Please note that the settings offered by a browser or device often only apply to that particular browser or device.

Information about cookies is usually found in the “Help” section of the web browser. Below are some links to some commonly used web browsers:

Turning off third party cookies. You can turn off certain third party targeting/advertising cookies by visiting the following link: Network Advertising Initiative.

 

5. HOW WE SHARE YOUR INFORMATION?

We work with other companies who help us run our business (“Service Providers”). These companies provide services to help us store information and otherwise operate and improve our services. These Service Providers may only process Personal Information pursuant to our instructions and in compliance both with this Privacy Policy and other applicable confidentiality and security measures and regulations.

Specifically, we do not permit our Service Providers to use any Personal Information we share with them for their own marketing purposes or for any other purpose than in connection with the services they provide to us.

In addition to sharing Personal Information with Service Providers as described above, we may also share your information with others in the following circumstances:

With our subsidiaries and/or affiliated companies for the purpose of storing or processing such information on our behalf. ;

In the event of a merger, sale, change in control, or reorganization of all our part of our business;

When we are required to disclose Personal Information to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims;

Where we have a good-faith belief sharing is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our service agreement, or as otherwise required to comply with our legal obligations; or

As you may otherwise consent from time to time;

We may disclose Anonymous Information to third party service providers in order to improve our services, enhance your experience with the Website, our services and other purposes. We may also disclose Anonymous Information (with or without compensation) to third parties, including advertisers, and partners, for purposes including, but not limited to, targeted advertisements.

Marketing: We may use your Personal Information, such as your name, email address, telephone number, etc and send you notifications regarding the Website, our services and third party’s notifications and/or advertisements. We provide you within such marketing materials with means to decline receiving further marketing offers from us. You may choose not to receive future promotional, advertising, or activity related emails from us by selecting an unsubscribe link at the bottom of emails/notification that you receive from us, or by otherwise contacting us. Please note that even if you opt out of receiving the foregoing emails/notifications, we may still send you a response to any “Contact Us” request as well as administrative emails that are necessary to facilitate your use of the Website.

We may use third parties to present or serve advertisements that you may see on our Website. These third parties may use cookies, web beacons, clear gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements’ effectiveness, including for behavioral advertising.

The Website may contain links to third party websites that are not owned or controlled by ASI. We are not responsible for the privacy practices or the content of third party websites, and you visit them at your own risk.

 

6. LEGAL BASIS FOR PROCESSING (EEA ONLY)

If you are an individual from the European Economic Area (EEA), please note that our legal basis for collecting and using your Personal Information will depend on the Personal Information collected and the specific context in which we collect it. We normally collect Personal Information from you only where: (a) we have your consent to do so, (b) where we need your Personal Information to perform a contract with you (e.g. to deliver the services you have requested), (c) where the processing is in our legitimate interests; or (d) where we are required to collect, retain or share such information under applicable laws.

In some cases, we may need the Personal Information to protect your vital interests or those of another person.

Where we rely on your consent to process your Personal Information, you have the right to withdraw or decline consent at any time. Where we rely on our legitimate interests to process your personal data, you have the right to object.

If you have any questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us through the contact details available below.

 

7. INTERNATIONAL INFORMATION TRANSFERS:

Please note that our businesses, as well as our trusted partners and Service Providers, are located around the world. Any information that we collect (including your Personal Information) is stored and processed in various jurisdictions around the world for the purposes detailed in this Privacy Policy. Please note that some data recipients may be located outside the European Economic Area (the “EEA”). In such cases we will transfer your Personal Information only to such countries as approved by the European Commission as providing adequate level of data protection, or enter into legal agreements ensuring an adequate level of data protection.

 

8. DATA SUBJECT RIGHTS

If you reside in the EEA (or in other jurisdiction that affords you with the below rights), you may request to:

Receive confirmation as to whether or not Personal Information concerning you is being processed, and access your stored Personal Information, together with certain supplementary information.

Receive personal information you directly volunteer to us in a structured, commonly used and machine-readable format.

Request rectification of your Personal Information that is in our control.

Request erasure of your Personal Information.

Object to the processing of Personal Information by us. If you choose not to provide the Personal Information we request, you may still visit parts of the Website, but you may be unable to access certain options, programs, offers, and services that involve our interaction with you.

Request to restrict processing of your Personal Information by us.

However, please note that above rights are not absolute, and may be subject to our own legitimate interests and regulatory requirements. You also have a right to lodge a complaint with a supervisory authority.

 

9. RETENTION

We will retain your Personal Information for as long as necessary to operate our Website or provide services. We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods shall be determined taking into account the type of information that is collected and the purpose for which it is collected for, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time.

 

10. DATA SECURITY

We have implemented administrative, technical, and physical safeguards to help prevent unauthorized access, use, or disclosure of your personal information.

While we seek to protect your information to ensure that it is kept confidential, we cannot guarantee the security of any information. You should be aware that there is always some risk involved in transmitting information over the internet and that there is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security and privacy of your personal information or other content you transmit using the Services or Websites, and you do so at your own risk. Thus, we encourage you to exercise discretion regarding the personal information you choose to disclose.

 

11. NOTE FOR MINORS

The Website is not structured to attract individuals under the age of 18. By accessing, using or interacting with our Site or services, you certify to us that you are not under the age of 18. In the event that we learn that we have collected Personal Information from an individual under the age of 18 without verification of parental consent, we will delete that information upon discovery. If you believe that we might have any information from or about an individual under the age of 18, then please contact us through the contact details available below.

 

12. CORPORATE TRANSACTION OR BANKRUPTCY

In the event that ASI is acquired by or merged with or into a third party entity, we reserve the right to transfer or assign Personal Information that we have collected as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how Personal Information is treated, transferred, or used. In any of the circumstances described in this paragraph, the information will be subject to the privacy policy of the purchaser or assignee.

 

13. CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83 permits customers of ASI who are California residents to request certain information regarding its disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to marketing@spectral-imaging.com. Please note that we are only required to respond to one request per customer each year.

ASI’s Site California Do Not Track Notice. We do not allow third parties to collect personally identifiable information about an individual consumer’s online activities when a consumer uses the Website.

 

14. UPDATES OR AMENDMENTS TO THE PRIVACY POLICY

We may revise this Privacy Policy from time to time, in our sole discretion, and the most current version will always be posted on our Website (as reflected in the “Last modified” heading). We encourage you to review this Privacy Policy regularly for any changes. In case of material changes we will notify you through our Website or by email.

Your continued use of the Website, following the notification of such amendments on our Website, constitutes your acknowledgement and acceptance of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.

 

15. CONTACT INFORMATION

We are committed to protecting your privacy. Protecting your privacy online is an evolving area, and we are constantly evolving our Website to meet these demands. If you have any comments or questions regarding our Privacy Policy, please contact us through the contact details available below:

Applied Spectral Imaging

5315 Avenida Encinas, Suite 150

Carlsbad CA 92008

Sales@spectral-imaging.com

http://spectral-imaging.com/contact-us/