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Proudly Leading The Way
In The Biomedical Imaging Industry, Advancing Innovation For Over Three Decades

Proudly Leading The Way In The Biomedical Imaging Industry, Advancing Innovation For Over Three Decades

ASI in a nutshell

Founded in 1993, ASI has established a global presence across more than 80 countries. With over 5000 systems installed worldwide, the Company provides a comprehensive product portfolio in the field of biomedical imaging. ASI’s technology, powered by GenASIs, offers a broad range of solutions for brightfield, fluorescence and spectral imaging. Its multiple applications address diagnostic needs across several domains, including karyotyping, FISH, digital pathology, and a combined “All-in-One” solution.

The Company’s extensive portfolio of FDA-cleared products include BandView, FISHView, SpotScan for CEP XY, UroVysion, ALK, and HER2/neu FISH, as well as the HiPath immunohistochemistry (IHC) Family for HER2, ER, PR, and Ki67 in manual configuration. The ASI product family is IVDR compliant. 

With offices in the USA and Asia, as well as a vast network of global distribution partners, ASI is dedicated to advancing diagnostic capabilities worldwide, because Every Diagnosis Counts.

Our Mission

Our mission is to equip pathology and cytogenetic laboratories worldwide with state-of-the-art biomedical imaging solutions powered by cutting-edge technologies and computer-aided workflows, aiming to reduce turnaround time while addressing the growing challenge of increased sample volumes.

Every
Diagnosis
Counts

Our Team Management

limor-shiposh

Limor Shiposh

Chief Executive Officer

yaniv-giron

Yaniv Giron

Chief Financial Officer

nir-katzir

Nir Katzir

Chief Technology Officer

Reut Sagiv

Director of Business Operations

Yuval Ben-Zeev

Director of Programs

yael-glickman

Yael Glickman, PhD

Director of Product

michal-hayun

Michal Hayun

HR Manager

gabriel-jarczun

Gabriel Jarczun

Director of R&D

irit-bar-am

Irit Bar Am, PhD

Senior Scientific Manager

Board of Directors

mota-gorfung

Mota Gorfung

Director

limor-shiposh

Limor Shiposh

CEO & Director

Meir Hadar

Director

lenny-recanati

Lenny Recanati

Director

dan-gorfung

Dan Gorfung

Director

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limor-shiposh

Limor Shiposh

Chief Executive Officer

Limor Shiposh has been with ASI for over two decades, having joined in 1999 and subsequently taking the helm as CEO in 2002, where she leads to this day.

Before joining ASI, Limor occupied prominent positions from 1988-1990 at the Ministry of Defense Procurement Office in New York, notably as Assistant to the Deputy Internal Auditor. She further showcased her leadership over the next 10 years as Controller and CFO for Rada Electronics Industries Ltd., a NASDAQ-listed entity with branches in the USA, Europe, and the Far East.

Limor holds a BA in Economics & Business Administration and an MBA (Summa Cum Laude) from the New York Institute of Technology.

yaniv-giron

Yaniv Giron

Chief Financial Officer

Yaniv Giron has vast financial experience and expertise leading companies towards organic and inorganic growth.

For the past 16 years, he served as the CFO in several technological and commercial companies.

In addition to his CPA license, he holds an MBA in Business Administration, and a B.A. in Management and Accounting, from the College of Management.

nir-katzir

Nir Katzir

Chief Technology Officer

Nir Katzir was a member of ASI’s founding team in 1993.
Since then, he has managed key projects and played a major role in the design and the development of ASI’s unique products and applications.

As an ASI executive he led the Research and Development activities, he was in charge of the algorithms that form the backbone of the company’s intellectual property.

He is the co-author of many of ASI’s patents and publications. Prior to 1993, Mr. Katzir worked on a Ph.D. at a prestigious Institute of Technology.

He received his MSc degree in Electrical Engineering and BSc degree in Computer Engineering, both summa cum laude. He specialized in computer vision, image analysis, spectral and multi-dimensional imaging.

Mr. Katzir was awarded several prizes, fellowships and honors, such as the P.Martin Excellence award, the Ollendorf award for excellence in the field of image analysis, the Jury award, the Gutvirt Scholarship, and many teaching awards.

Reut Sagiv

Director of Business Operations

Reut Sagiv joined ASI in 2008.

Prior to joining ASI, Reut was part of the management and held operational positions in several startup companies.

Reut’s holds a degree in Chemical Engineering and BA in Biology from the Technion, Israel.

Yuval Ben-Zeev

Director of Programs

Yuval Ben Zeev joined ASI in 2016 as a Project Manager.

Prior to joining ASI, Yuval worked at Carestream Ltd (formerly Orex Computed Radiography) as a Software Manager leading all software related activities as well as system-wide tasks.

Yuval has more than 23 years of experience successfully delivering a wide-range and global state-of-the art healthcare software products (Medical & Dental Computer Radiography, Nuclear medicine scanners, Hybrid NM-CT scanners, etc.)

Yuval holds a BsC degree in Computer Engineering from the Technion Israel Institute of Technology and a PMP certification from the Project Management Institute (PMI).

yael-glickman

Yael Glickman, PhD

Director of Product

Dr. Yael Glickman has 20 years of international experience in the Medical Device and Biotech industries.

Throughout her career, Yael served in various managerial positions in R&D;, Marketing, and Business Development. Before joining ASI, Yael was responsible for the oncology and neurology portfolio strategy for the Advanced Visualization business at Philips Healthcare.

During her 5-year tenure at Philips, she contributed to the introduction of AI-based algorithms in the Radiology Imaging software portfolio.

Dr. Glickman holds a Ph.D. in Chemistry from the Weizmann Institute, an MBA from the Technion Institute of Technology, and an Engineering degree from CPE-Lyon.

michal-hayun

Michal Hayun

HR Manager

Michal Hayun joined ASI in 2016 and worked as HR Specialist and recruiter, for several years.

Prior to joining ASI, Michal worked at “Olympus” (CBYOND), a Medical Device global company, in an HR and recruiting position.

Michal specializes in Human Recourses cross-organization strategic planning, recruiting, welfare and wellbeing.

Michal holds an MA degree in organizational development from the University of Haifa, Israel.

gabriel-jarczun

Gabriel Jarczun

Director of R&D

Gabriel Jarczun is a highly experienced professional with 23 years of expertise in the software industry.

He holds an MSc. in computer engineering and an MBA in Healthcare Innovation.

In 2022, Gabriel joined ASI, bringing his wealth of knowledge to the company’s high-performing teams.
He is responsible for integrating cutting-edge AI and Cloud technologies into ASI’s next generation of products.

Throughout his career, he has played a key role in developing innovative solutions for various domains. With a focus on medical software, Gabriel has made significant contributions to previous companies he worked for in the field of medical diagnostics. 

irit-bar-am

Irit Bar Am PhD

Senior Scientific Manager

Dr. Irit Bar-Am joined ASI in 1996.
Irit is responsible for the development and production of our molecular probe kits. She also plays a key role in developing new applications in cytogenetics and pathology and conducting clinical utility studies.

With over thirty publications, she is considered an expert in FISH (fluorescent in situ hybridization), a technique that has revolutionized both research and clinical analysis in cytogenetics.

Irit holds a Ph.D. in Human Genetics.

mota-gorfung

Mota Gorfung

Director

Mota Gorfung has over 40 years of experience in managing and investing including Mergers & Acquisitions, IPO’s & Secondaries in Industrial, High Tec and Clean Technology.

Mota is active member in Boards of Directors of several private and publicly held companies.

The CEO of Tedea Technological Development and Automation Ltd. (“Tedea”), a publicly traded company on the Tel-Aviv Stock Exchange. Tedea invests in a variety of enterprises from Hi-Tech companies to Industrial companies.

limor-shiposh

Limor Shiposh

CEO & Director

Limor Shiposh has been with ASI for over two decades, having joined in 1999 and subsequently taking the helm as CEO in 2002, where she leads to this day.

Before joining ASI, Limor occupied prominent positions at the Ministry of Defense Procurement Office in New York, at the Internal Auditor office. She further showcased her leadership over the next 10 years as CFO for Rada Electronics Industries Ltd., a NASDAQ-listed entity.

Limor holds a BA in Economics & Business Administration and an MBA (Summa Cum Laude) from the New York Institute of Technology.

Meir Hadar

Director

Meir Hadar is a successful business executive with 30 years of experience in Commercial & Investment Banking, Mergers & Acquisitions, IPO’s & Secondaries, Management and Consulting.

Executed over 100 public & private equity placements, he is well connected in the local and international business arena and has extensive knowledge of the Israeli high-tech, bio-tech, media and traditional industries.

Meir was the president & CEO of YLR Capital Markets, underwriting & investments for 10 years.
He was the President & CEO of Orama Ltd., (IDB Group) An International VC fund with a vast partnership network, including companies such as: Siemens, Softbank, PCCW, Intel, Compaq etc.
Since 2004, Meir has been the CEO of Naftali Investments and is currently a chairman and an active member in Boards of Directors of several private and publicly held companies.
He also serves on the board of several charities and NGOs.

Meir is a CPA, with an MBA, both from Tel-Aviv University. As part of his advanced education, he completed the Kellogg Graduate School of Management’s – Advanced Executive Program in Northwestern University.

lenny-recanati

Lenny Recanati

Director

Mr. Lenny Recanati was a senior executive and part of the Controlling interest of I.D.B. Holding Corporation – which was the largest investment Company in Israel.

Mr. Recanati is self employed of his own private equity Company. The company invests in a variety of enterprises from Hi-Tech companies to Real Estate.

Mr. Recanati is currently involved in many enterprises including Hi-Tech and Real Estate projects, both residential and commercial in Europe, India and USA. The company invests worldwide.

Mr. Recanati holds a B.A. in economics from the Hebrew University of Jerusalem and he holds an M.B.A from Columbia University.

dan-gorfung

Dan Gorfung

Director

Mr. Gorfung joined the board in 2023.

He previously worked in various positions in the Israeli Private Equity industry and holds a B.A in Economics and Business from the Reichman University.

Prior, he served in a special unit in the Technological Unit of the IDF.