• Every
  • Diagnosis
  • Counts

The Story

The story of ASI is a tale of innovation, creativity and science spanning over 20 years.

At ASI, our goal is to improve patient care with advanced biomedical imaging.  Therefore, we develop novel diagnostic solutions for the clinical and research communities, providing outstanding clinical value and user experience, tailored to fit laboratory needs. ASI’s digital systems provide the necessary tools Pathology, Cytogenetics and Research laboratories need to facilitate the growing demands of 21st-century diagnostics.

Founded in 1993, ASI markets, services and supports its products in nearly 50 countries. The Company has worldwide offices in the US and Asia and a global network of distribution partners. With over 3,000 systems deployed worldwide, we put great emphasis on longstanding customer relationships and the tireless pursuit of innovation.

Dive into the cell with ASI’s powerful digital diagnostics solutions.  Schedule a demo today.

GenASIs™

ASI’s products are powered by GenASIs™, our core technology and the backbone of our systems. Combining Image Acquisition with computer-assisted Analysis, our systems enable laboratories to provide advanced diagnostics to patients, grounded on powerful algorithms and customer focused software. Our wide portfolio of dedicated solutions for Brightfield, Fluorescence and Spectral imaging and analysis includes HiPath Pro, PathFusion, HiBand, HiFISH, Harmony and Rainbow.

powered by geneasis

Management

Limor Shiposh
CEO

Limor Shiposh joined ASI in 1999. Limor assumed the position of CEO in 2002. From 1988 to 1990, Limor held various senior positions at the Ministry of Defense Procurement Office in New York, amongst which Assistant to the Deputy Internal Auditor. From 1990 to 1993 and from 1997 to 1999, Limor served as Controller and CFO of Rada Electronics Industries Ltd., a publicly traded company on NASDAQ, with subsidiaries in USA, Europe & the Far East. Limor holds a BA in Economics and Business Administration and an MBA (summa cum laude) from the New-York Institute of Technology.

Orit Alaluf-Cohen
CFO

Orit Alaluf-Cohen joined ASI in 2006 as CFO. From 1999 to 2006 Orit served as an audit manager at Ernst & Young. She was responsible for a wide range of clients including publicly traded hi-tech companies, and participated in the preparation of IPOs. Orit is a certified accountant and holds a B.A. degree in Economics and Accounting.

Nir Katzir
CTO

Nir Katzir was a member of ASI's founding team in 1993. Since then, he has managed key projects and played a major role in the design and the development of ASI's unique products and applications. As an ASI executive he led the Research and Development activities, he was in charge of the algorithms that form the backbone of the company's intellectual property. He is the co-author of many of ASI's patents and publications. Prior to 1993, Mr. Katzir worked on a Ph.D. at a prestigious Institute of Technology. He received his MSc degree in Electrical Engineering and BSc degree in Computer Engineering, both summa cum laude. He specialized in computer vision, image analysis, spectral and multi-dimensional imaging. Mr. Katzir was awarded several prizes, fellowships and honors, such as the P.Martin Excellence award, the Ollendorf award for excellence in the field of image analysis, the Jury award, the Gutvirt Scholarship, and many teaching awards.

Reut Sagiv
Director of Business Operations

Reut Sagiv joined ASI in 2008. Prior to joining ASI, Reut was part of the management and held operational positions in several startup companies. Reut's holds a degree in Chemical Engineering and BA in Biology from the Technion, Israel.

Irit Bar Am Ph.D
Senior Scientific Manager

Dr. Irit Bar-Am joined ASI in 1996. Irit is responsible for the development and production of our molecular probe kits. She also plays a key role in developing new applications in cytogenetics and pathology and conducting clinical utility studies. With over thirty publications, she is considered an expert in FISH (fluorescent in situ hybridization), a technique that has revolutionized both research and clinical analysis in cytogenetics. Irit holds a Ph.D. in Human Genetics.

Shay Levav
Director of Quality and Regulatory Affairs

Shay joined ASI in 2015 as QA & RA Manager. Shay has vast experience in Quality, Regulatory and Processes Improvement and leading cross organization projects . Prior to joining ASI, Shay held several Quality positions at Carestream Health (formerly Orex Computed Radiography), a health imaging and information technology solutions company. Shay was responsible for managing the Quality of the company products, processes and subcontractors. Shay’s additional former experience includes positions in Project and Commercialization Management, at Carestream Health. Shay holds a degree in Electronics Engineering and a Certified Quality Engineer (CQE) certification from the American Society for Quality (ASQ).

Noga Savage
Director of HR

Noga Savage joined ASI in 2019 as HR Director. Prior to joining ASI, Noga was an HR Manager for 15 years in various Hi-Tech companies, both large scale international companies with global presence and small Start-Ups in which she has accompanied the founders and VCs from seed phase to sustained growth and stabilization. Noga has vast experience in developing and leading cross company HR procedures and policies, team development, talent management and global executive recruitment. Noga holds a B.A in Personal Behavior studies from the Israeli college of management.

Lana Volokh
Director of Product

Dr. Lana Volokh has 20 years of experience in the healthcare industry in variety of positions including R&D, system engineering, advanced technologies management, clinical research management, product, clinical and regulatory strategy development and management. She has worked in corporate (GE Healthcare, Israel and USA), academic (Johns Hopkins University) and start-up (Arineta, and more) environments. Dr. Volokh has been a key contributor in the development of a number of products combining high technology and clinical components. She has also co-authored multiple research papers and granted and pending patents.

Tal Spillinger
Director of R&D

Tal Spillinger joined ASI in 2016 and today leads the R&D department. Prior to joining ASI, Tal held several senior R&D positions in various Hi-Tech companies. Tal has vast experience in clinical applications, SW and algorithms development for the medical device industry. Tal holds a B.A in Math & Computer Science from the University of Haifa.

Yuval Ben-Zeev
Director of Programs

Yuval Ben Zeev joined ASI in 2016 as a Project Manager. Prior to joining ASI, Yuval worked at Carestream Ltd (formerly Orex Computed Radiography) as a Software Manager leading all software related activities as well as system-wide tasks. Yuval has more than 23 years of experience successfully delivering a wide-range and global state-of-the art healthcare software products (Medical & Dental Computer Radiography, Nuclear medicine scanners, Hybrid NM-CT scanners, etc.) Yuval holds a BsC degree in Computer Engineering from the Technion Israel Institute of Technology and a PMP certification from the Project Management Institute (PMI).

Board of Directors

Noam Karstaedt
Director and Chairman

Mr. Karstaedt has been an active member of the venture capital community for more than 20 years. Mr. Karstaedt presently serves as Director of Gamida Cell, Ltd.

Bob Buckwald, Ph.D.
Director

Dr. Buckwald was a co-founder of Applied Spectral Imaging and served as its CEO until July 1999. He has forty years of experience managing electro-optics instrumentation companies and founder of six Israeli companies. Dr. Buckwald presently serves as Chairman of the Board of CI Technologies, Inc. is the CEO of CI Systems (Israel) Ltd and was on the faculty of Physics at the Israel Institute of Technology - Technion.

Thomas Egolf
Director

Mr. Egolf received a Ph.D. in chemistry and a MBA from the University of Zurich. He is the founder of TAT Capital Partners Ltd. an international Venture Capital firm specialized in micro-technology. In his role he was and is on the Board of several companies in various countries. He has over twenty years’ experience as CEO of technology based international companies.

Limor Shiposh
CEO & Director

Limor Shiposh joined ASI in 1999. Limor assumed the position of CEO in 2002. From 1988 to 1990, Limor held various senior positions at the Ministry of Defense Procurement Office in New York, amongst which Assistant to the Deputy Internal Auditor. From 1990 to 1993 and from 1997 to 1999, Limor served as Controller and CFO of Rada Electronics Industries Ltd., a publicly traded company on NASDAQ, with subsidiaries in USA, Europe & the Far East. Limor holds a BA in Economics and Business Administration and an MBA (summa cum laude) from the New-York Institute of Technology.

Advisory Board

Keith J. Kaplan, MD
Pathologist and Laboratory Medical Director
Steven Anderson, Ph.D
Chief Scientific Officer-Covance, Sr VP LabCorp
Dr. Jeremy Squire
Chief Scientific Officer-Covance, Sr VP LabCorp
Prof. Dr. Evelin Schröck
Director of Functional Tumor Genetics Division at the Institute of Clinical Genetics, Technical University of Dresden
Dr. Felipe Dominguez
President of SunCoast Pathology Associates Inc.
Laurence Nore, MBA
Strategic Marketing and Business Development Executive with experience in the Diagnostic and Biotech industries

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