The Management Team

Limor Shiposh - CEO

Limor Shiposh joined ASI in 1999. Limor assumed the position of CEO in 2002. From 1988 to 1990, Limor held various senior positions at the Ministry of Defense Procurement Office in New York, amongst which Assistant to the Deputy Internal Auditor. From 1990 to 1993 and from 1997 to 1999, Limor served as Controller and CFO of Rada Electronics Industries Ltd., a publicly traded company on NASDAQ, with subsidiaries in USA, Europe & the Far East. Limor holds a BA in Economics and Business Administration and an MBA (summa cum laude) from the New-York Institute of Technology.

Orit Alaluf-Cohen - CFO

Orit Alaluf-Cohen joined ASI in 2006 as CFO. From 1999 to 2006 Orit served as an audit manager at Ernst & Young. She was responsible for a wide range of clients including publicly traded hi-tech companies, and participated in the preparation of IPOs. Orit is a certified accountant and holds a B.A. degree in Economics and Accounting.

Nir Katzir - CTO

Nir Katzir was a member of ASI's founding team in 1993. Since then, he has managed key projects and played a major role in the design and the development of ASI's unique products and applications. As an ASI executive leading the Research and Development activity of ASI, he is in charge of the algorithms that form the substructure of the company's intellectual property. He is the co-author of many of ASI's patents and papers. Prior to 1993, Mr. Katzir worked on a Ph.D. at a prestigious Institute of Technology. He received his MSc degree in Electrical Engineering and BSc degree in Computer Engineering, both summa cum laude. He specialized in computer vision, image analysis, and spectral and multi-dimensional imaging. Mr. Katzir was awarded several prizes, fellowships and honors, such as the P.Martin Excellence award, the Ollendorf award for excellence in the field of image analysis, the Jury award, the Gutvirt Scholarship, and many teaching awards.


Alon Lederman - Director, Legal, Business Development & Sales

Alon joined ASI in 2014 and is the Legal, Business Development and Sales Director at ASI. In this role, Alon is managing the global sales organization of ASI and overseeing the sale of ASI’s product and services worldwide. Alon is also responsible for executing corporate strategy, supporting end-to-end decision-making, and leading all aspects of ASI's legal activity, including contract strategy and negotiations. Prior to joining ASI, Alon worked for five years at a leading law firm, where he served as ASI's outside legal counsel and represented international and domestic companies in a wide range of corporate and commercial transactions. Alon holds an LL.B. and LL.M.

Avishai Landau - Director, Global Operations and Customer Support

Avishai Landau joined ASI in 2012. Prior to joining ASI, Avishai was Console Program Director at Philips Healthcare CT-NM (Computed Tomography - Nuclear Medicine) business unit. As part of his role, Avishai assumed full responsibility for the life cycle management aspects of a large and central subsystem controlling CT and NM scanners workflow and logic. At Philips, Avishai managed a large global development team. Avishai holds a degree in Computer Sciences.

Gil Shetrit - Product & Marketing Director

Gil brings extensive global product experience in the medical industry. Prior to joining ASI, in his position as a Product Line Manager at Carestream Health, a health imaging and information technology solutions company, Gil was responsible for managing the product line and building a strategic product roadmap for the assigned product portfolio. Beforehand, Gil was the Director of Products for Carestream Ltd. (formerly Orex Computed Radiography) and served as a member of the company’s executive management team. Gil’s additional former experience includes positions in Marketing, Business Development, Product and Project Management, working for small and large companies, such as On Track Innovation, Advanced Dicing Technology, and Kulicke & Soffa.
Gil holds B.Sc. in Mechanical Engineering from the Technion and MBA from Heriot-Watt University.

Efrat Lavi - Director, Research and Development

Efrat Joined ASI in 2016 as the R&D Director. 
Efrat brings vast experience to ASI in global medical device organizations, combining team leadership with development of multidisciplinary systems.
Over the last five years, Efrat worked at Medtronic Navigation, as the R&D Department Manager. In her role, Efrat demonstrated her capabilities in leadership, technical oversight, prioritization, decision-making and problem solving when working with cross-functional teams: Mechanics, Physics, Software and Hardware. 
Efrat holds a B.Sc. in Computer Science. 



Reut Sagiv - Director, Business Operations

Reut Sagiv joined ASI in 2008. Prior to joining ASI, Reut was part of management in a startup company called Security 7, sold to Computer Associates (CA). Intra Inc. was Reut's next step in the startup industry, later sold to Capital Investments. Reut's holds a degree in Chemical Engineering and BA in Biology.

Michael Koehler Ph.D. -Technical and Scientific Manager

Dr. Michael Koehler joined ASI in 1997 and heads ASI's European office in Necharhausen, Germany. The office is responsible for sales in Germany, the Netherlands, Austria and Switzerland, and for technical support of ASI customers and distributors throughout Europe. He is an author and co-author of numerous scientific articles published in peer-reviewed scientific journals. Dr. Michael Koehler holds a Ph.D. in Biology from the Human Genetics Institute at the University of Heidelberg, Germany.

Irit Bar Am Ph.D. - Senior Scientific Manager

Dr. Irit Bar-Am joined ASI in 1996. Irit is responsible for the development and production of our molecular probe kits. She also plays a key role in developing new applications in cytogenetics and conducting clinical utility studies. With over thirty publications, she is considered an expert in FISH (fluorescent in situ hybridization), a technique that has revolutionized both research and clinical analysis in cytogenetics. Irit holds a Ph.D. in Human Genetics.

Adi Bonn Segal - Human Resources Director

Adi Bonn Segal joined ASI in 2017. 
Adi is an experienced HR professional, who brings extensive knowledge in Human Resources diverse fields. Adi has over 13 years experience in HR. she was part of TowerJazz HR for 11 years in various roles including Division HR Manager, Staffing Manager, OD Manager , and HR Director for TowerJazz site in California. Adi has additional experience as an occupational diagnostic specialist working for Adam Milo. Adi possesses BA in Psychology and Political Science from Haifa University and MA in Labor Studies from Tel Aviv University.